What is Facebook and why should I use it?
Facebook is a website that can be accessed from almost any device that can connect to the Internet. It is a website that allows you to add your friends to your online profile and share updates about what you are doing, what you are reading or where you are. You can then connect to organisations, groups and networks of people with similar interests (e.g. People that love drinking Coca-Cola).
You can then become a “fan” of businesses and organisations and share your support with everyone in your network. This is the most interesting aspect from a business and marketing point of view. By utilising Facebook’s fan system, you can have a central means of accessing you clients where they are spending their time online.
Why Should You use it?
A clear and interesting statistic which sums up exactly why your business should have a presence on Facebook:
“The extent of Facebook’s reach in Australia – it accounts for 29 per cent of all time spent online by Australians – has led to research group Nielsen defining the trend as “Facebook Time” and “Non Facebook Time”.” – The Age
If Australian’s are spending that much time firstly online, and secondly visiting the one website for almost a third of their total Internet usage, it is pure common sense for your organisation to be there too.
The other main reason why your company should appear there is the fact that it allows you to communicate with your clients. By leaving them a message, a personalised thankyou, or alerting them with special deals, you will give them a sense of something bigger – they become an evangelist of your brand.
